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We believe that women are capable of becoming the center of their history; to write it and make it his greatest success, with voice, tone and personality; unique and extraordinary.
Codeis will be in charge of the technical training that will be carried out in virtual mode, and the creation of the own brand of the finalist ventures will be implemented by a team specialized in these topics. Warmi Digital aims to generate a chain of co-responsibility with the participants, who, as a counterpart of the benefits they will receive, must contribute with the transfer of knowledge from these workshops to future promotions. Codeis will train women entrepreneurs so that they can make a correct transfer of knowledge, and a domino effect is generated, there are always female entrepreneurs available to facilitate and female entrepreneurs willing to learn.
This project was born from listening to the main needs of female entrepreneurs with whom Codeis has previously worked in strengthening technical capacities in entrepreneurship. These needs were maximized with the appearance of the pandemic and the restrictions that the central government and municipalities applied in their territories. Faced with this situation, the sales of the entrepreneurs were undermined and they have been in a constant search to increase their income.
About the Project.
Warmi Digital is a project co-financed by the French Embassy in Ecuador, whose main objective is to promote the entrepreneurship of Ecuadorian women and migrants who experience some type of socioeconomic vulnerability, through specialized training in Marketing and Sales through Social Networks. Followed by a stage of identity and brand creation for the 17 ventures with the greatest potential. It is estimated that this process will help increase the sales of women entrepreneurs, which in turn provides them with empowerment and greater financial independence. The project also seeks to generate a community of women entrepreneurs that serve as mutual support, but at the same time in a continuous training space, where the recipients share the knowledge acquired with new entrepreneurs.
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made by:
Cesar Villarroel
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