Visual identity
Cardamom
Presented as a Miniorigami Laboratory; is a virtual handicraft store started in 2015 and re-launched in December 2020. Offering a unique product within the artisan market with expansion capacity.
His passion and ingenious origami creations merge with costume jewelery and products for home decoration, bringing a unique and interesting proposal.
Crafts and Home
Our conceptual choice wanted to highlight the qualities of the practice of origami through its basic construction and its key values with the didactic universe of chemistry expressed as its thematic environment. Linking word games, basic elements and intrinsic values that could evoke what in its definition would be a Miniorigami Laboratory; merging the most elemental of both environments and taking advantage of their minimal characteristics to bring a proposal with greater weight, character and a more friendly and interactive environment.
Our conceptual choice wanted to highlight the qualities of the practice of origami through its basic construction and its key values with the didactic universe of chemistry expressed as its thematic environment. Linking word games, basic elements and intrinsic values that could evoke what in its definition would be a Miniorigami Laboratory; merging the most elemental of both environments and taking advantage of their minimal characteristics to bring a proposal with greater weight, character and a more friendly and interactive environment.
Values
Modern
Current
Future vision
Unique
Geometric
Near
Delicate
Simplicity
Didactic
Harmonic
Colorfull
Fluency
Friendly
Papercraft
Dynamic
Detail
Comfortable